Outdoor Play and Learning (OPAL) CIC          

Starting date. Mid to late September

Location. Home, UK-based, online

Salary. £35,000 pro rata

Hours 18.5 for 12 months with the potential for full-time after 12 months

Times: Flexible

Communications and marketing manager

Outdoor Play and Learning (OPAL) is the UK’s leading organisation supporting primary schools to improve play quality for all their children. We are a non-profit Community Interest Company (CIC) dedicated to implementing Article 31 of the United Nations Commission on the Rights of the Child, ‘The right to play.’

OPAL delivers the OPAL Primary Programme through a national network of 20 franchised mentors. We have grown rapidly and continue seeing increasing demand from schools, mainly in the UK and abroad.

We are a small but influential organisation at the forefront of influencing changes in practice and policy. In the next couple of years, we will build stronger relationships with our client base through improved communications, workshops, and online training. We want to continue to build on our reputation as the leaders in our field through digital and real world marketing. 

We are looking for someone who believes in the importance of play in children's lives and understands the primary education sector, especially how to engage senior school leaders. 

Reporting to:  OPAL Director

Role purpose:

Managing all of our communications and marketing, helping us increase sales and overseeing activities across our various comms channels and functions.

Key responsibilities: 

Strategic planning

  • Work with the director to develop/deliver comms strategies across the entire spectrum of comms disciplines, including media and public relations, celebrity management, internal comms, brand marketing, advertising, marketing, digital and social media and production of materials.
  • Report on and analyse all aspects of communications.
  • Develop key messages, and lead on creating and maintaining appropriate and consistent language and terminology across all media.
  • Act as a ‘brand guardian’, ensuring consistency across all internal and external communications.
  • Identify issues that could damage the organisation’s reputation and recommend actions to mitigate this risk.
  • Keep current on general best practices within the charity sector, particularly changes to communications innovation, legislation and codes of practice.


  • Lead on copywriting and production of marketing materials and key publications, including OPAL’s annual review.
  • Design, write and distribute the monthly OPAL e-newsletter to promote publications, programme activities, events and other key information. 
  • Oversee the management of a case study database.


  • Take responsibility for developing and managing the website and blog, including generating the content, making improvements to functionality, maximising its potential and monitoring its performance.

 Social media

  • Manage and expand OPAL’s social media presence, sourcing and sharing newsworthy information across the CIC. Produce regular reports detailing social media activity to share with staff.


  • Manage the CIC’s events programme, including the quarterly online open days and visits to OPAL schools.
  • Add events to Eventbrite, including producing copy and imagery.
  • Create and implement event marketing plans.
  • Help to set up and run the OPAL college online training, seminars and workshops

Publicity and media 

  • Increase the organisation’s profile across media and with influencers and organisations.
  • Act as a spokesperson when necessary.
  • Develop relationships with target media representatives.
  • Write media releases, articles and statements.
  • Respond to requests from the press for comments, views and supporting information, and maximise opportunities for further engagement on relevant topics.
  • Support and advise other members of the OPAL team in their drafting of external communications.
  • Take a multi-media approach to promote OPAL’s work

Internal communications

  • Enhance communications with colleagues and develop an understanding of the CIC’s work and the needs of its users.
  • Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues.
  • Analyse all aspects of communications every quarter and prepare a report to present.

 Staff and supplier management

  • Manage any communications with volunteers and interns.
  • Manage relationships with suppliers of services essential to communication work, such as website developers.


  • Prepare and monitor the annual communications budget.


  • Take an active part in the CIC's external events and trade fairs.
  • Support the CIC’s, services, education and public affairs activities.
  • Participate in cross-functional projects.


IT  - Operate or rapidly learn to use Google Workplace, Eventbrite, Mail Chimp, Slack, Zoom, Teams, Streak, WordPress/Beaver Builder and other digital marketing and social media platforms
Graphic design -  Produce a range of materials and templates based on brand guidelines
Sales and marketing - Support all stages from creating a strategy to writing and implementing an action plan 
Written communication - Write copy, proofread existing materials, support the development and quality of all OPAL’s written materials 
Marketing, sales and communication development and support within the charity, not-for-profit, education or commercial sectors using a range of digital and non-digital approaches.
Play, playwork, child development, children’s rights, the education sector. 

Community Interest and not-for-profit companies

Working conditions/requirements
            The post will be based on homeworking

£35,000 pro-rata 0.5 post flexible hours

28 days holiday plus pro-rata bank holidays

Attend work away training and staff meetings 7 days/nights a year


To Apply:


Submit a letter of application of up to 500 words 

Submit an up to CV 

You may include links to any of your past work

[email protected]

Closing date for applications August 9th 24.00 hours

Sign up to our Newsletter